Transformation of the Coach has completed a quarter of works—-2016 autumn Men’s Series. That is because, Coach’s 2016 autumn series, both from the details or color perspective, are trying to interpret what in really called the classic “American style”.
Transformation of the Coach has completed a quarter of works—-2016 autumn Men’s Series. The results showed that, Stuart Vevers, creative director who can now report directly to the president and chief commercial officer for brand development, has a focus on Coach’s aesthetic and market positioning, which is strengthening the overall Coach brand image.
That is because, Coach’s 2016 autumn series, both from the details or color perspective, are trying to interpret what in really called the classic “American style”. It wants to remind consumers of their own birth – a US brand started to do bags. In this season’s work in a wide range of using of brown, red and yellow, with paint texture of the fabric, in the show field dim light really like leather to bring people’s feelings.
It also reminiscent of an American-style room with antique craft tables and wood-trimmed soft furnishings. The American style of preference for warm brown is one of the most representative styles of the colonial style. The furniture is mostly made of peach blossom, cherry, maple and so on. It is famous for its spaciousness, comfort and leisure.
And these are the most prominent features of Coach 2016 autumn and winter new products. Vevers once said that he should boldly use color, to abandon the artificial, more original ecology, can also be more imperfect.
Therefore, the conference site in an old warehouse, a wire I-beam and rusty metal walls, used to set off the antique design sense. If you carefully observe the models from the front of the body through the details, you can find a lot of interesting places, such as small dinosaur embroidered on the bag.
Although it is the men’s show, but Coach’s conference used three female models, Mica Arganaraz，Binx Walton and Lexi Boling, they are wearing a kid jacket, wearing a bucket hat, to interpret a neutral beauty.
This series is the second series of Coach’s first men’s show in London last year, while the 2016 series of spring and summer series is the commemoration of 1990’s hip-hop surfing culture. Many people show the interface after the show, they think it is clear that autumn and winter series of design is more mature than spring and summer series, and it is not easy to ensure the degree of fashion at the same time can increase the practicality.
This shows the determination of Vevers, in London, the place of men’s classic nurturing, this British designer hopes that Coach from the United States can also gain a firm foothold and grow. Although the men’s sales accounted for the proportion of total sales of only about 14%, but for the transformation of the global life of the brand Coach, the men’s clothing in the reshape Coach brand image and help it produce market synergy is still particularly important.